Health and dental providers, care managers, insurers, pharma and sellers of consumer healthcare goods and services all have excess capacity and minimal marginal costs to adding patients/customers.
Starving for (and competing for) qualified leads.
2010–2024: paying CPL for patients and healthcare consumers obtained by mail house and social media campaigns was expensive, time consuming, and with a low yield (CPA).
Healthcare lead purchasers in 2025–2029 demand high-intent, prequalified leads, and have the cash to pay top dollar lead premiums.